Data Collection & Use
You may be asked for personal information if you complete one of the forms on this site, or if you fill out a form or leaflet delivered by a local Labour Party representative. We may also collect personal information when you interact with us on social media sites such as Facebook or Twitter, and from other sources such as the Electoral Register.
In each case, we will only use the information about you for the purpose for which you provide it. Personal information you submit on the Labour Party website is stored on secure servers. Occasionally, in order to complete your request as outlined above, we may need to transfer personal information you submit to us to countries or jurisdictions outside the EEA.  In each case, we ensure that our suppliers provide adequate protection for the rights of data individuals in connection the transfer of their personal data. Currently, we expect all suppliers to use the standard contractual clause approved by the European Union or be subject to Privacy Shield scheme in the United States.
We will never sell or share your personal information with other organisations for their direct marketing purposes without your explicit consent. We may share your data with third parties to perform services on your behalf and to help promote the Labour Party by serving you advertisements and content online about our politicians, campaigns and policies we think you might be interested in.
You may remove or change your details at any time. You have right of access to your personal information held on our files by written request to the data protection officer (address below) and on payment of an administration fee.
The Labour Party also analyses a range of other information about you and the area in which you live, including the electoral register, publicly available data such as census information and election results, estimates and segmentations of personal information, information about whether our efforts to contact you in person or over the telephone have been successful, and survey data which you may have directly provided to us or a third party, from a diversity of other sources. We analyse these data in a variety of ways, and also combine them (sometimes referred to as “profiling”), in order to:

• Understand what issues are most likely to be relevant to each elector and each area,
• Decide to whom we should send our campaign materials and messages,
• Choose which messages and content we put on the materials we send to you, or show you on social media,
• Ensure that donations you make to us are lawful,
• Allow us to estimate which way you might vote in elections and referendums, and how likely you are to vote at all,
• Help us understand in which areas, at which times of day, and with which people we should focus our campaigning efforts, and
• Inform the development of our policy position for future elections and referendums at every level.

The Labour Party have a statutory right to some of this information as a registered political party in Britain by virtue of regulations made under the Representation of the People Acts, the Political Parties Elections and Referendums Act, and connected legislation. The data we hold to which we do not have a statutory entitlement is either data which is made available for use in a way that permits its use by political parties (for example census data, national land registry data, local election results, or data released through a Parliamentary Question or Freedom of Information [FoI] request where the data released in response to that question or request is not restricted from such reuse), or is provided through commercial agreements with suppliers who make such information available for resale to a range of customers. Where we have obtained data commercially, our suppliers will either have obtained consent from individuals that their data may be made available for resale, including to political parties, or will have one or more other lawful bases for processing it, such as legitimate interest.
We collect data about the activity of visitors to many of our websites. This data is not used to identify you personally but it gives us aggregate level information on user activity that helps us improve the functionality and experience of the website. The data that is collected may include the date and time you visit the website, information on your location inferred from your IP address, and the content you view. Click here to find out more about Google Analytics and how it collects and processes data. If you want to opt-out of Google Analytics and prevent your website visit data from being used by us, then you can click here to install the Google Analytics opt-out browser add-on.
Data you provide to us, for example if you fill out a form on this website, may be matched back to your electoral register record on our systems using the name and postcode data you provide. This might affect the number and content of future communications you might receive from us.

Campaign & Site Registration
If you register to join our campaign, or subscribe to our emails, we ask you for contact information (such as your name and e-mail address) and other details about you and your interests. This is used to help us provide you with information to match your interests. We may also use it to alert you to campaigns you may be interested in and events happening in your area.

Cookies
A cookie is a tiny text file that is stored on your computer. We may use cookies – including analytics cookies provided by companies such as Google – in order to tailor your experience on our site according to the preferences you have specified. However, we will only access the information that we stored in your cookie file. We will not access any information stored in a cookie placed by other websites. Our cookies do not contain personally identifiable information, other than your IP address, which itself is only very rarely enough to identify you as an individual.

Accessing and Correcting your Information
If you need to correct the information you provided us with when you subscribed to our e-mail list, you can do so through your personal form provided online. If you need to change your e-mail address, you can unsubscribe from our mailing lists and sign up again using your new information. 
If you have any questions about our privacy policy, the information we have collected from you online, the practices of this site or your interaction with this website, please contact us by e-mailing paul@ferguson.scot.
The Labour Party's Data Protection Officer can be contacted at the following address:

Governance & Legal Unit
Labour Party
Southside
105 Victoria Street
London
SW1E 6QT